Eat real.
Think clearly.

Educational food coaching for people drowning in conflicting advice. Not a meal plan, not a diet — coaching on shopping, cooking, label-reading and building habits that last.

Selective · short waiting list
01 · The Philosophy

Education, not
prescription.
Habits, not
plans.

I am not a Registered Dietitian or a clinical Nutritionist. I do not write medical meal plans, treat conditions, or give advice on supplements or pharmaceuticals. That's not my lane and I'll say so on the call.

What I am is someone who spent 13 years training, reading, testing, and getting lost in the same labyrinth of conflicting food information you have. Bodybuilding meal prep. Carnivore. Vegan. Keto. Intermittent fasting. The "clean eating" trap. Hidden sugar in everything.

What I offer is what I wish someone had given me 10 years ago: a calm, evidence-aware, judgement-free conversation about how to eat in the modern world.

Coaching is on what to look at, what to question, how to shop, how to read labels, and how to build the small consistent habits that change everything. Whatever your body decides to do with that is between you, your doctor, and the food.

02 · Scope

What's in,
what's not.

Honesty about scope matters more in food than anywhere. Here's exactly what coaching covers — and what it doesn't.

✓ Included

What we do cover

  • How to read ingredient lists and spot hidden sugars, oils and additives
  • Shopping strategies — supermarket aisles, markets, what to skip entirely
  • Simple cooking principles — meals built from real ingredients, fast
  • How to think about portions, timing and habits that fit your life
  • Critical thinking about supplements, "health" products and food marketing
  • Reading list and resources for going deeper on your own
  • Practical scripts for travel, eating out, social situations
✕ Not included

What we don't cover

  • Clinical meal plans for medical conditions (see a Registered Dietitian)
  • Pre/post-natal dietary advice (see a perinatal specialist)
  • Eating disorder treatment or recovery (see BEAT or a clinical team)
  • Diagnosis of intolerances, allergies or deficiencies (see your GP)
  • Prescriptive supplement protocols or pharmaceutical guidance
  • Calorie-by-calorie plans or "do this and only this" instructions
  • Anything I'm not qualified or insured to provide. I'll say so clearly.
03 · How it works

Five steps.
No pressure.

A simple, deliberate process. No before-and-after photos, no shame, no calorie counting unless you want it.

01

Free application call

30 minutes on the phone or video. We talk about where you are with food right now, what's been confusing, what you've tried. If coaching isn't right, I'll tell you and signpost the right kind of help.

02

First session · 90 min

The big one. We go deep on your current habits — what you actually eat in a week, how, when, why. No judgement, but honest. By the end, you have three concrete changes to start with.

03

Follow-up sessions

60 minutes each, monthly or fortnightly depending on what you need. We go through what's working, what isn't, what's confusing. New principles introduced as you're ready, not all at once.

04

Between sessions

WhatsApp access for label questions, shopping help, "is this OK?" moments. Most of the change happens here, in real life, not in the sessions.

05

Out the other side

Most clients work with me for 3–6 months. By the end you don't need a coach — you have the principles, you can read a label in 30 seconds, and you make decisions you couldn't make before.

04 · Pricing

Straightforward rates.

Pay per session, or pair with PT in the Total Coaching package — best value if you want the full system.

First session
£95
90 minutes · deep assessment
  • 90-min deep dive PRIVATE
  • Personal reading list INCLUDED
  • 3 concrete habits ACTIONABLE
  • WhatsApp for 14 days SUPPORT
Apply →
Monthly
£150
2× 60-min sessions/month
  • 2× sessions monthly PRIVATE
  • Full WhatsApp access ALL MONTH
  • Reading list updates ONGOING
  • Min. 3-month COMMITMENT
Apply →
05 · Apply

Apply for coaching.

Capped at 6 active clients. Quick application below — I read every one and reply within 48 hours.

Application received.

I read every application personally. I'll be back to you within 48 hours — usually with a few follow-up questions and some times to talk.